P.R. BOOTCAMP

 

 

CLASSES CAN BE PURCHASED INDIVIDUALLY or as a series. 

P.R. BOOTCAMP

Self-Marketing for Performing Artists

2011-2012 series

 

Studio NPG, 1695 18^th St, Studio 317, San Francisco, CA 94107

www.newperformancegroup.net ---   info@newperformancegroup.net

MUNI 10, 19, or 22 - Easy, free street parking (upstairs from Thick House)

 

Tuition for the 5-class series $265

Individual class $50 and up

Registration on Brown Paper Tickets

https://www.brownpapertickets.com/event/209575

 

 

Studio NPG and Producer Lua Hadar present P.R. Bootcamp. WHY?

 

Eventually all artists should hire a publicist to get the word out about them. In the interim, as you're building your status as an artist, getting to know the basics of public relations & marketing (plus some bonus pointers) will help you further your career.

 

Not every event is big enough to merit the expense of a publicist, but you will be required to pull in audience at all of them nonetheless. A publicist has a brief interaction with you, and in order for them to best represent and market you, it's imperative that you provide them with concise, high-quality, clear information. "Know thyself" becomes more than a maxim, it's how you will maximize your results with a publicist or as your own representative.

 

Classes are interactive. We ask you to pre-register to maximize the best class size for your learning,

 

 

SUN, NOV. 20– Working with the Media

Reviewer Chad Jones

12:30-3:30pm - single class $55

It's an artistic onslaught out there. Everyone's got a show, an exhibit, a concert, a fundraiser. So how do you make sure the right people at the right media outlets not only find out about your event but actively want to cover it? We'll look at the whole picture to see how you can wrangle your resources, whether they're abundant or minimal, to your greatest advantage. Chad Jones has been covering the SF Bay area since 1992, and he knows his business.

 

MON, DEC 12– The Business of The Business

Tony Award-winner Faith Prince & Director-Talent Agent Natasha Burr

7:00-9:00pm – single class $50

Faith Prince has done it all: Broadway, TV, Film, Touring. Director/Coach Natasha Burr has worked in theatre and film and is a former Talent Agent. Together they have a wealth of experience to share with you as they answer your questions on finding an agent, finding the right training school, longevity in the industry, how to get on the ‘inside’ of the business, keeping your perspective while making a career, how to take risks within a role and at auditions, how to cultivate a career in the industry at all ages.

 

MON, JAN 16 – Facebook & Twitter for Performers

Media Maven Meghan Weimer on Facebook and Twitter

6:30-9:30pm – single class $55

Studio NPG welcomes back Meghan Weimer for her second year teaching in the P.R. Bootcamp, this time with a full evening of focus just on using Facebook and Twitter for performers. Holding 2 degrees in arts and journalism, Meghan has executed campaign strategy for various companies, including PBS station WILL-TV, Emmis Communications (The Loop - WLUP-FM and Q101 - WKQX-FM), Decibelle Music & Culture Festival, Rainforest Action Network, and Career College of California. She will share her knowledge and methods with performing artists who need to market their own brands.

 

 

SUN, FEB 12 – Branding for Performing Artists - CANCELLED

Creative Director and Facilitator Marlene Sinicki &

Indie Performer-Producer Lua Hadar

11:00am-7:00pm (includes morning coffee & pastries)

single class: Early Bird before Feb 1: $99 - After Feb 1: $129

A day-long, hands-on, right brain creative brainstorm focused on sources of inspiration and personal storytelling. Spark your imagination and develop content for your marketing and P.R. materials as well as individual projects. Reconnect to your passions and take the first big step in creating your brand. Establish an action plan and goals for making your project idea into a reality.

Marlene Sinicki is a creative catalyst and skilled facilitator. She uses creative engagement to spark transformational learning experiences that unleash the potential in people and projects. Trained as a filmmaker, designer and multi-disciplinary artist, she creates highly expressive marketing materials that capture the heart and soul of businesses, artists and non-profits.

Lua Hadar is an independent performer-producer who has been creating and promoting her own solo work since 2005, bringing her band and her vision to New York, Los Angeles, Paris, Bangkok. Her current project is a Live in Performance audio and video recording, slated for February 2012 at Fantasy Studios. She'll help you to get your vision going in the direction of production.

 

MON, MAR 5 – Writing a Press Release

Journalist Tom Kelly

6:30-9:30pm – single class $55

This popular workshop sold out in last year’s Bootcamp. Get the format and the language right so that your press release gets into print. Write the first draft for your own upcoming event by bringing the show info and your bio.

 

 

WHERE TO FIND Studio NPG: We are upstairs from Thick House theater in the Potrero section of San Francisco. Reachable by public transportation and easy, free street parking. Muni Bus 10, 19, 22. Check your schedules for up-to-date info.

BART to 16th Street Station then bus.

1695 18^th Street, Studio 317, SF 94107

www.newperformancegroup.net

CLICK HERE FOR DRIVING DIRECTIONS